Australian academic and newspaper columnist Richard Eckersley has written
about his concern for what he calls cultural fraud. Eckersleys defines this as
“The projection and promotion of cultural images and ideas that do not
meet human psychological needs or reflect social realities. As consumerism
reaches increasingly beyond the acquisition of things to the enhancement of
the person, the goal of marketing becomes not only to make us dissatisfied
with what we have, but also with who we are.”
Eckersley says we are living in a culture that is making us dissatisfied with
everything we own and how we look. The problem is that what our community
gives as the answer to our dissatisfaction, will not deliver.
Jesus said, “I have come to give you life — life to the
full” (John 10, verse 10). Jesus is not guaranteeing a life of ease, but
He does promise a life of hope and meaning.