Australian academic and newspaper columnist Richard Eckersley has written about his concern for what he calls cultural fraud. Eckersleys defines this as :

“The projection and promotion of cultural images and ideas that do not meet human psychological needs or reflect social realities. As consumerism reaches increasingly beyond the acquisition of things to the enhancement of the person, the goal of marketing becomes not only to make us dissatisfied with what we have, but also with who we are.”

Eckersley says we are living in a culture that is making us dissatisfied with everything we own and how we look. The problem is that what our community gives as the answer to our dissatisfaction, will not deliver.

Jesus said, “I have come to give you life — life to the full” (John 10, verse 10John 10, verse 10). Jesus is not guaranteeing a life of ease, but He does promise a life of hope and meaning.