Packaging a success
A birthday party surprise lesson in integrity
Inside a large attractive box with beautiful red ribbon a birthday girl found a new 'American Girl' doll which turned out to be the most loved present of all.
What makes a company successful in selling expensive dolls?
Apart from how well-made the doll is, it was accompanied by a miniature bear and a book explaining 'the story behind the doll'.
The paper box was a lesson in excellence. It was much heavier stock than usual packaging so that the contents would never arrive damaged. The box lining was a specific colour scheme to match the 'American Girl' theme.
An old proverb says "Do you see a man skilled in his work? He will serve before kings; he will not serve before obscure men."
Is your work worth presenting to a king? If you have doubts, why not do the following?
- Survey your end-of-line customers for recommendations
- Write a proposal of what excellence would be in your business
- Make an action plan with a timetable
- Action the plan
- Return to step one